Thursday, December 15, 2016

Lucid Motors Gets Aggressive On Tesla


When you’re an ambitious startup company who wants to make a name for yourself in an industry as competitive as the auto world, you don’t beat around the bush with what you have to offer. You let the whole world know about it and you tell Goliath, in no certain terms, that you’re coming with more than just rocks and a slingshot. Lucid Motors has adopted this kind of strategy as it tries to take aim at the monolith that is Tesla. It’s been saying a lot of things recently, but now it’s officially thrown the first shot at its perceived rival with claims that the startup’s answer to the Tesla Model S will be capable of having a range exceeding 400 miles.

You don’t need to be a math wizard to compute that a 400-mile range is 85 miles longer than the 315-mile range Tesla is offering with the range-topping Model S P100D.

Apparently, 300 miles is chump change for Lucid Motors since it’s planning to give its standard model that amount of range to begin with, using, of course, a 100 kWh battery pack. It just so happens that Lucid also has an optional battery pack that has 130 kWh at its disposal, accounting for the extra miles that the automaker wants to attain.

It’s an ambitious goal, not to mention a pressure-packed one, now that it’s making the headlines. Fortunately, Lucid Motors has a pretty strong and reliable partner on its side in Samsung SDI, exploding Note 7 batteries notwithstanding. Nobody gets it right all of the time, yes?

Regardless of the ills that have befallen Samsung SDI recently, Lucid Motor remains confident that its collaboration with the battery division of Samsung will yield bountiful results for its promised electric sedan. The automaker has even said that the batteries it’s going to use to power its yet-to-be-named model will not only be the most energy dense in the auto industry, but will also be resistant to damage associated with fast-charging.

That’s a lot of promises to make for a company that has yet to get off the ground, but like I mentioned, Lucid Motors isn’t going to make a name for itself if it tries to hit singles or doubles. It needs to swing for the fences to get people’s attention. And at least in this instance, it did just that.

Continue after the jump to read the full story.





from Top Speed http://ift.tt/2hBe9BY

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