If you were excited about Jeep debuting its next-generation Wrangler JL at the 2017 North American International Auto Show in Detroit come January, we’ve got bad news. Fiat Chrysler Automobiles has elected not to debut any of its new models at the Detroit Auto Show. Rather FCA will attend the 2017 Consumer Electronics Show in Las Vegas the week prior. According to an industry analyst, FCA will debut a new vehicle there, but don’t expect it to be a Wrangler.
The news comes from AutoTrader analyst Michelle Krebs who spoke to The Blade about FCA’s unusual strategy. Krebs believes the move is a smart one, since FCA is likely debuting tech-heavy vehicle.
“FCA needs to show the world it is in the advanced technology game,” Krebs said. “CES is a good locale for such a debut. Fiat Chrysler has not ventured to CES before, while its competitors have.”
Rumors have surfaced about what vehicle FCA will bring to the tech-savvy crowd in Sin City. Most center on an autonomous version of the Chrysler Pacifica minivan. Still, that begs the question regarding the 2018 Jeep Wrangler’s debut.
Jeep could opt to make the announcement at any time – electing to release photos and videos of the Wrangler JL in action. More plausible is the 2017 Easter Jeep Safari in Moab, Utah come April. The annual even has been a huge highpoint for Jeep debuts in the recent years, with the automaker building a handful of one-off concept models for the enthusiast-driven expo and off-road festival. We’re betting on the latter.
Regardless, it seems we’re in for a few more months before Jeep pulls the covers off its next Wrangler.
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