Friday, November 25, 2016

BMW Trademarks Point To Family Of Track-Focused CS Models


Trademarks a can be a tricky thing because while they do point to potentially big things for the future, there are no guarantees that these “big things” will pan out. But this one is more than interesting because it involves BMW and the possibility of seeing a whole family of CS models down the road. According to Auto Guide, the German automaker has filed trademarks for a handful of CS-badged models, ranging from the M1 to the M8, with the World Intellectual Property Organization.

Why is this big? Well, the answer goes back a few months ago when reports of BMW introducing an M4 CS model, a performance-oriented version of the coupe that’s rumored to sit between the M4 and the track-focused M4 GTS. If the M4 CS is an indication of what we can expect with these new trademarks, there’s a possibility that the M4 CS won’t be the only CS-badged model we’ll see in the future. Is it possible then that a full family of CS models, beginning with the M1 all the way up to the M8, is on the way? We can dream, right?

Take it a step further and you can even point to the M4 Competition Sport that BMW introduced in Spain as a limited edition model to serve as a precursor to the M4 CS. That or BMW could just build off of what it already has with the M4 Competition Sport and rechristen it as the M4 CS. A lot of possibilities are beginning to come into play here and it all points to a lot of exciting possibilities.

Beyond the ramifications of having an entire lineup of CS-badged M models, the trademarks also provides a hint that BMW may finally give the 1 Series a full-fledged M model. More importantly, an M8 CS model adds another layer of proof that the German automaker is going full steam ahead with bringing back the entire 8 Series family, M models included.

Then again, these trademarks could end up being nothing more than BMW performing its due diligence to prevent other brands to trademark the same names. That’s a possibility, but I think we’re all unanimous in hoping that these trademarks lead to something more than that.

Continue after the jump to read the full story.





from Top Speed http://ift.tt/2gqh1U9

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