With fully-autonomous cars on the horizon, automakers and regulatory boards everywhere are pushing the envelope as hard as possible. We keep hearing about how great, safe, and time-saving a world full of autonomous vehicles will be, but do you honestly hear anyone you know saying something like “I can’t wait for self-driving cars” or “I’m so ready to give put my life in the hands of some complex computer algorithms?” No, you probably don’t, and some studies even show that a majority of people aren’t ready to give up the steering wheel. But, autonomous cars are still being pushed on us anyway, with new vehicles including semi-autonomous features like automatic braking and adaptive cruise control built in without the user option to disable.
Then there’s Tesla who’s practically heading off the self-driving idea and allowing its customers to put their life and that of others in risk to help build awareness that the technology is safe. Still, there are lots of people who enjoy driving, and will do their best to not give up the wheel, myself included. So, what’s the best way to build trust in something new with the masses quickly and efficiently? Easy, force them to use the features (think emergency braking) then subliminally convince them to trust those systems via tacky and annoying commercials.
There are quite a few out there, but I’m just going to highlight two because they are perfect examples of what I’m talking about. Let’s dive in.
from Top Speed http://ift.tt/2gDRlnl
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