For years, Italdesign has treated us with some incredible concepts, from the Brivido to the Gea to the GTZero Concept. None of these cars ended up making production, but that could all change moving forward after the Italian design firm announced plans to launch a new sub-brand that will be dedicated solely to the production of “ultra low series production cars.”
The new boutique brand is called Italdesign Automobile Speciali, and a big part of its objective is to bring some of the design firm’s concepts to life, even if these cars will only run in limited numbers. It’s still unclear which of these concepts will find their way into production, but the firm’s showcase model for the 2017 Geneva Motor Show - a yet-to-be-named concept that’s only been seen through a handful of teasers - is a good bet to be Italdesign Automobile Specilai’s debut piece.
Unclear status aside, the new brand does have something to tout: a new logo that the company says was inspired by the emblem of the Italian city of Turin, which prominently features a bull. Filippo Perini, Italdesign’s head of innovation design, described it as such, saying that the design was inspired by the symbol of the City of Turin. “In this city, the history of Italian automobile was born, the most famous and prestigious carmakers were born, as well as the ’coachbuilders‘ who made the Italian car design famous worldwide,” Perini added. It comes as no surprise then that the new brand’s logo also highlights a bull’s head - or heads depending on how your eyes perceive - encased in a Superman-like crest with the words “Italdesign Automobile Speciali wrapped around it.
Beyond the launch of the new logo, the immediate future of Italdesign Automobile Speciali could have some clarity in it when its latest concept hits the showroom floor in Geneva this coming March. Don’t be surprised if said concept even comes wearing the new company’s new badge. That’s at least one way for the new sub-brand to make a splash as it embarks on a future that’s now beaming with possibilities.
Continue after the jump to read the full story.
from Top Speed http://ift.tt/2lgchRd
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