Tuesday, December 6, 2016

Apple May Not Be Done With Autonomous Driving Technology Just Yet


Previous reports of Apple washing its hands clean of autonomous driving technology may have been unfounded. The California-based tech giant made that emphatically clear in a five-page letter to the National Highway Traffic Safety Administration where it confirmed what has become an open secret to a lot of people within the auto industry. It’s working on being a significant part towards the development and adoption of autonomous driving technology.

Without diving into the specifics of what exactly it’s doing, Apple nevertheless made it clear that it is “investing heavily in the study of machine learning and automation” and that it’s looking forward to what this study evolves to, particularly with regards to the “potential of automated systems in many areas, including transportation.”

The letter, signed by Apple’s director of product integrity, Steve Kenner, answers a lot of questions pertaining to the company’s involvement in autonomous driving technology. It’s been reported numerous times that the company was looking into possible entrance points into the industry, even creating a project – codenamed Project Titan – to specifically work on the enterprise.

Much has been made about the company’s interest in autonomous driving technology. Recent headlines, including a partnership with Magna International to help develop the Apple Car, all pointed to significant levels of activity within the company that were geared towards advancing its goals. But the tables were turned in October 2016 when a Bloomberg report indicated that development was not advancing to the pace Apple’s big wigs intended it to and that those still involved in the project have until the end of 2017 to prove its feasibility, or risk having the project scrapped altogether.

To be fair, Apple’s letter to the NHTSA made no mention of this timetable as the company opted to instead point out its position on a wide range of topics related to the segment, most specifically the NHTSA’s “Federal Automated Vehicles Policy,” a rough guideline that the agency describes as a “starting point that provides initial guidance.”

The policy itself is not ironclad, as the NHTSA intends to have it viewed for public consumption with the intention of fostering discussions and suggestions on how to best shape the policy when the time comes that it becomes binding.

The Apple letter pretty much dives into the company’s own suggestions for the NHTSA’s policy. In doing so though, it finally let the cat out of the bag. It may – or may not – be developing an autonomous car of its own, but it’s definitely fully invested in being a part of the autonomous driving tech industry moving forward.

Continue after the jump to read the full story.





from Top Speed http://ift.tt/2hdzNLA

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