Don’t look now, but another premium automaker that once took pride in the exclusivity of its vehicles is looking to add another model to its family. While it’s not yet been confirmed, a report from Motoring Australia quoted Lamborghini CEO Stefano Domenicali hinting the possibility of adding an “entry level” model in the fold to round its lineup to four models.
Domenicali didn’t give a concrete answer though as he couched his “yes” behind “possibly,” suggesting that the decision will depend on how successful the Lamborghini Urus is once it makes its long-awaited debut in 2018. As if the Urus didn’t need any more pressure on its plate, the likelihood of Lamborghini expanding to add a fourth model into the family will hinge on how the SUV fares in the market.
In the event Lamborghini does go the route of adding an entry-level model to sit below the Huracán, don’t expect Lamborghini to go all-out in building that car from the ground-up. A modular platform that can be used throughout the lineup is a good bet for this model as it dramatically reduces the costs that are tied into developing a performance car from scratch. Domenicali even alluded to that strategy, telling Motoring that a modular platform is the right approach because the alternative of building every component new “is not viable in terms of [a] business case.”
Then again, even if Lamborghini does green light a fourth model to give cars like the McLaren 540C some competition, don’t expect it to happen anytime soon. For now, the Italian automaker’s primary focus is on its existing lineup, specifically the Urus. The SUV is shaping up to be one of the most important releases that Lamborghini will make in recent memory so all hands in Sant’Agata will be on deck to make sure that the model ends up being successful.
Only after that is an entry-level model going to be legitimately concerned so from a timetable perspective, serious discussions of a such a model could start into the 2020s.
Continue after the jump to read the full story.
from Top Speed http://ift.tt/2jCG0SK
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