Comedienne Melissa McCarthy is one of the funniest women in Hollywood these days, so if an automaker really wanted to make a comedic splash with its Super Bowl commercial, having McCarthy in the fold is a good way to get that done. Give credit then to Kia for understanding that because McCarthy is headlining Kia’s contribution to the NFL’s advertisement pot of gold where she will be joined by the the Niro, Kia’s latest offering into the hybrid market.
Obviously, the spectacle of Super Bowl commercials has gotten so big that 60-second ads are getting their own 15-second teasers now. That’s exactly the instance we see here as Kia’s trailer reveals nothing other than McCarthy, decked in full explorer/treasure hunter get-up, running away from something. We don’t know that “something” is at this point, but it could very well be a villainous, gas-guzzling rig of a machine like something you’d see in Mad Max. It does make sense for the Ghostbusters star to run for her life in the face of such an apocalyptic beast, only to find her savior in the form of the Kia Niro running to her aide like Gandalf in Lord of the Rings: The Return of the King.
Okay, that’s enough on the movie references, although the vagueness of the teaser did invite such measures. What’s important here is that Kia has created an aura of interest surrounding its Super Bowl LI commercial, which it says will air in the third quarter of the Big Game. The automaker further adds to the intrigue by describing the commercial as a "heroic and harrowing journey stretching from the polar ice caps to an arid desert.”
It’s hard to picture how that’s going to translate into a full 60-second ad but at least we’re looking forward to seeing it happen. That in itself makes this 15-second teaser starring Melissa McCarthy worth the money Kia spent to produce it.
Continue after the jump to read the full story.
from Top Speed http://ift.tt/2k5lo8D
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