God bless Smart. The Daimler-owned automaker has struggled to turn any kind of consistent profits for its parent company in the 23 years that it’s been around so it is reasonable to ask if Daimler would be better off cutting the cord on the beleaguered microcar brand. But that’s a separate topic for another time because this is all about the latest special edition Smart ForTwo that’s designed by fashion stylist Veronika Heilbrunner and worked on by noted Mercedes aftermarket tuner Brabus. It officially goes by the name “Brabus Smart Fortwo by Veronika Heilbrunner” and it was created to showcase the smart Brabus tailor made program and the “seemingly endless possibilities” that the program offers in terms of individualization.
As you can expect, the Brabus Smart Fortwo by Veronika Heilbrunner is filled to the brim with personalized touches from the brilliant design mind of Heilbrunner. It comes with fancy colors, bespoke amenities, and the traditional vanity embellishments that are typical of a personalized car. In other words, the special edition ForTwo is a four-wheeled representation of Heilbrunner that was showcased under smart’s new personalization program with Brabus.
The showpiece ForTwo is a one-off (no surprise there), but owners of the two-door micro car have the opportunity to create an exact replica of the Brabus Smart Fortwo by Veronika Heilbrunner, all thanks to the personalization program and the myriad of options it has in its catalog.
And for what it’s worth, having Heilbrunner serve as the face of the program is a good move by Smart to get people talking about the brand. The German fashion icon is regarded as one of the faces of modern street styling and has proven to have immense influence in the fashion world as the fashion director of online magazine “hey woman!” Vogue even refers to her as the world’s “most influential street style icons.”
Continue after the jump for read more about the Brabus Smart Fortwo by Veronika Heilbrunner.
from Top Speed http://ift.tt/2j0JP6r
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