Count Ford in as one of the many automakers pushing to develop autonomous driving technology but while others are developing their own tech for their own specific purposes, the Blue Oval is shooting for the stars with plans to start selling cars equipped with the technology to the public by 2025.
That bold proclamation came from no less than CEO Mark Fields, who made the plans known in a speech at the company’s headquarters in Dearborn, Michigan. It’s not the first time that Fields has addressed the issue of mobility; he’s also made it a priority to introduce robot taxis and sell them to ride sharing services by 2021.
Given the changing landscape of the auto industry, it’s not uncommon for a company to start reevaluating its place in the industry, especially when a revolutionary technology like autonomous driving is on the cusp of redefining the business altogether. Fields believes that there’s a place for Ford to stake a big piece of that pie if the company can achieve its intended timetable.
That’s not to say that the automaker will be rushing the development and Fields himself stopped short of making any over-the-top promises until he gives a more detailed forecast of the company’s autonomous future. A meeting with investors is scheduled for Wednesday, September 13, and that’s where the CEO will pull the curtain on the company’s plans moving forward.
That said, the goal to sell self-driving cars by 2025 is a real thing and Mark Fields wants everybody to know that when it comes out with its technology, it’s going to be “accessible to millions.”
Continue after the jump to read the full story.
from Top Speed http://ift.tt/2cD2B19
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