Halo cars have always been a big thing in the auto industry, largely because they represent the pinnacle of what an automaker is capable of. There’s always been room for them in the business, and there will always be room for them for as long as pride and vanity remain true to a company’s beliefs. So it is surprising, maybe eve a little refreshing, to see a company boss not only dismiss the notion of halo cars, but outright shoot down any plans for his brand ever making one. That much was made clear by Genesis global brand chief Manfred Fitzgerald, who promised that Hyundai’s new luxury brand would be all about incredible design, top-class luxury, and unrivaled customer service.
Speaking with Motoring, Fitzgerald made no bones about his disinterest in developing a go-fast halo model, calling them meaningless to the kind of customers that Genesis wants to bring into its fold. Or in his own words, “if you need a halo vehicle and all that, that’s not our spiel.” Instead of going down that route, Fitzgerald wants Genesis to focus its attention on making “great products” that its customers will appreciate. Ironically, Genesis is setting its sights on companies like Mercedes-Benz, BMW, and Audi, three car brands that have their own histories with halo models. Then again, these brands are also established enough to build halo models without compromising the integrity of their core lineups, whereas Genesis is still trying to lay a solid foundation for itself as Hyundai’s new luxury brand.
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from Top Speed http://ift.tt/2pqjceP
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